Redefining Language Exchange Through Structure, Safety, & AI
Katchi (meaning together in Korean) is a purpose-driven language exchange platform for serious learners, where every conversation gets you one step closer to mastering the language. Unlike existing language exchange apps today that do little facilitate conversations, Katchi helps learners build consistent, prompt-based practice in a safe environment.
① PROBLEM STATEMENT & GOALS
Language exchange apps that don't actually teach
Most language exchange apps promise conversation, but fail to deliver productive learning. They attract users seeking casual conversation rather than committed practice, leading to:
Unstructured, unfocused conversations that don’t support real language growth
Partners with mismatched intentions and inconsistent goals
Unsafe or uncomfortable behavior that discourages serious learners
While existing language exchange apps like HelloTalk and Tandem are feature-rich, these environments do not facilitate productive learning.
After spending 9 months studying in Seoul and feeling frustrated by my attempts to learn Korean through language exchange, I set out to design an app that facilitated productive learning and connected serious language learners.
Design Challenge: How do we create a platform that encourages sustained learning, facilitates matches based on genuine study goals, and facilitates productive language learning?
② DEFINING THE PRODUCT VISION
Serious learning needs serious structure
Katchi is positioned as a purpose-driven language exchange platform, for serious learners who want structured practice, real feedback, and safe, goal-based connections. Our focus is on quality over quantity of interactions and treating conversation as a study method, not merely a social hobby.
Katchi blends design, AI, and behavioral psychology to build a structured and safe ecosystem for sustained learning.
Core Principles
01. AI-powered learning - transforming every chat into productive learning sessions
02. Goal-aligned exchange - matching learners by intent, proficiency, and study focus
03. Safety-first matching - ensuring comfort, respect, and commitment to real learning
④ DESIGN PROCESS
From casual conversation to deliberate practice


⑤ KEY RESULTS
A hybrid skillset on display
Katchi demonstrates how AI can amplify human potential rather than replace existing processes. By acting as a conversation coach, the AI guides learners to focus on meaningful practice without taking over the human connection at the core of learning.
This project highlights my hybrid skillset: the ability to identify a real user problem, define market-differentiating functionality, and translate that into features that drive engagement and retention, all while delivering beautiful, usable design. Even in a personal project without live data, Katchi allowed me to explore the full spectrum of product thinking and design execution, from concept validation to interaction design, demonstrating how thoughtful AI integration can enhance both experience and outcomes.
